Vertically integrated platform
Investment, development, operations and technology under one roof. Decisions are made faster, alignment is tighter, and returns compound across the stack.
We acquire and transform unique hospitality assets into high-performing destinations, tech-enabled hospitality businesses where design, operations and technology compound long-term value.
A model built for the new generation of experiential hospitality, vertically integrated, design-led, and technology-native.
Investment, development, operations and technology under one roof. Decisions are made faster, alignment is tighter, and returns compound across the stack.
We transform unique sites into destinations guests seek out. Distinctive design is the moat, replacing dependence on online travel agencies with direct demand.
Our in-house tech stack, QR, NFC, automation, AI concierge, is tested in our own portfolio first. Operations get sharper; guests get a better stay.
Cedar Hollow is the core hospitality brand we operate under Cool Escapes, immersive, nature-led stays. Two locations open today, with more in development.
A luxury treehouse retreat where Dorset, Devon and Somerset meet, home of the Woodman's Treehouse, multi-award-winning Dazzle and Pinwheel treehouses, and featured on Grand Designs and The World's Most Secret Hotels.
View case study ›
An enchanted woodland retreat on a C.S. Lewis-inspired heritage estate, three signature stays (The Treehouse, Faun's Hideaway and Beaver's Den), Beautiful South Silver 2025–26 and Gold Tourism Sustainability certified.
View case study ›Our properties have been honoured by the country's leading hospitality, design and tourism awards, and featured by the publications and broadcasters that set the agenda.








